Spirit of Ecstasy: Eleanor Shirt Version 1

$90.00

Available

SKU: G3067 Category:

Custom artist’s proof 100% cotton unisex t-shirt $90.
Please specify size when ordering. Delivery within 15 days of order.

The Spirit of Ecstasy, also called Eleanor, Silver Lady, or Flying Lady, was designed by Charles Robinson Sykes,, a graduate of London’s Royal College of Art, and carries with it a story about secret passion between Montagu, second Baron Montagu of Beaulieu after 1905, a pioneer of the automobile movement, and editor of The Car Illustrated magazine from 1902, and the model for the emblem, Eleanor Velasco Thornton. Eleanor (also known as Thorn) was the secretary of John Walter, who fell in love with her in 1902 when she worked for him on the motoring magazine. Their secret love was to remain hidden, limited to their circle of friends, for more than a decade. The reason for the secrecy was Eleanor’s impoverished social and economic status, which was an obstacle to their love.

By 1910 personal mascots had become the fashion of the day. Rolls-Royce were concerned to note that some owners were affixing “inappropriate” ornaments to their cars. Claude Johnson, then managing director of Rolls-Royce Motor Cars, was asked to commission a more dignified and graceful mascot.
He turned to Sykes to produce a mascot which would adorn all future Rolls-Royce cars and become generic to the marque, with the specifications that it should convey “the spirit of the Rolls-Royce, namely, speed with silence, absence of vibration, the mysterious harnessing of great energy and a beautiful living organism of superb grace.